Market Research Services
We're sector specialists in examining the external environment that affects global firm growth and management strategies.
Our specialty is researching end-markets, demand-supply dynamics, competitors, consumers, supply chains, technologies, social / innovation trends, and industry disruptions. We provide an extensive array of research services including focus groups, individual depth interviews, quantitative research (surveys), qualitative research (ethnography) as well as customized projects.
SearchRuby also provides marketing and market research insights on a regular basis through its E-magazine "Marketing Eye". The publication is geared toward providing critical analyses and in-depth research on issues affecting consumers and marketers alike.
What is unique about our Market Research
SearchRuby was recently voted as one of the top market research agencies in Africa by several international publications, including "Marketing Magazine" (UK), "International Marketing Review" (UK). SearchRuby has also been awarded Market Research Company of the Year 2017 by the Data Science Council of Nigeria.
SearchRuby has a large panel base spread across London, Singapore, India, Kenya, South Africa & Angola consisting of over 800 people representing all age groups and socio-economic groups. The company is known for its accuracy, professionalism and confidentiality accorded to all projects undertaken.