Search Engine Optimization, Search Engine Marketing and Pay Per Click Advertising for a data company
Search Engine Optimization, Search Engine Marketing and Pay Per Click Advertising case study for a global data and analytics company
Niche: Integration platform as a service and advanced analytics
The company recently became an independent entity after being spun off from an IT services company. Their objectives were to gain attention and create potential opportunities that can lead to new business prospects for the sale of product licenses and related services.
Scope of work:
Graphic design for creatives
Web design for campaign landing page creation
Digital Marketing for campaign execution, analysis and reporting
Content writing services and project management for the all the parts mentioned above
Global market understanding for US and Australia for this project
Campaign design was created to make the company more visible in the market. Search Engine Optimization (SEO) and Search Engine Marketing (SEM) activities were conducted, driving organic traffic to the website and increasing visibility on search engine results pages. The company also implemented a pay-per-click (PPC) advertising campaign to capture interested customers looking for the new solutions.
The strategy included keyword research, competitive analysis and content optimization, including rewriting website copy to be more effective for search engine users. The PPC campaign focused on brand visibility, lead generation and cost-effective customer acquisition.
The success of the company’s efforts was measured through an analysis of website traffic and leads. The organic traffic to the website increased by 25%, while PPC impressions and clicks increased by 50%. These successes resulted in a 20% increase in leads generated from the website, leading to new business opportunities for the company.
Overall, the SEO, SEM and PPC campaigns allowed the new firm to gain visibility and recognition as a leader in the Integration Platform as a Service (IPaaS) and advanced analytics market. The campaigns enabled the company to meet its goal of driving website traffic, generating leads, and ultimately increasing its sales.
By leveraging their search engine optimization, search engine marketing and pay per click advertising strategies, the data & analytics firm was able to achieve its objectives and expand their reach in the IPaaS and advanced analytics market.
The company continues to reap the rewards of these strategies, enjoying increased website traffic, more leads, and a higher volume of sales opportunities. The success of this campaign serves as a prime example of how SEO, SEM and PPC can be used effectively to achieve business goals. As the company continues to grow, these strategies serve as valuable tools for expanding their customer base and creating new opportunities for growth.
The successful implementation of SEO, SEM and PPC strategies allowed the data & analytics firm to reach their goal of increased website traffic, leads generation and higher sales opportunities. By leveraging search engine optimization, search engine marketing and pay per click advertising, the company was able to create a strong presence in the IPaaS and advanced analytics market. As they continue to grow, these strategies provide a valuable tool for expanding their customer base and creating more opportunities for success.