We all strive for our businesses to be in the spotlight.
Online channels have become increasingly overcrowded, making it more difficult than ever to create brand awareness. That's why the importance of public relations (PR) has grown so much in recent years, bringing forth a surge of PR firms that specialize in this service.
In this day and age, where nothing is provided for free, it can be intimidating to attain the same amount of coverage from the media that huge corporations with abundant funding enjoy. Startups and small businesses are left facing an uphill battle when they attempt to prove themselves as newcomers in their respective fields; though these organizations often lack enough money to spend on PR activities. Nonetheless, startups would benefit immensely if they were able to gain substantial publicity through various outlets.
If you own a small business and have limited resources, this guide is perfect for you. Discover the various ways to create PR without breaking your budget by utilizing some of the best free press release distribution software available today!
One of the most cost-effective ways to generate PR on a budget is to use social media as an avenue for publicity. Platforms such as Twitter, Facebook, Instagram and YouTube are great tools for getting your message out there at no cost. Using these platforms you can promote special events, share press releases, post customer testimonials or success stories, or post links to helpful resources that are related to your business. Additionally, you can leverage influencers and affiliates in your industry as a way to generate more buzz around your product or service.
You can also submit your releases to online PR databases that are free of charge in order to maximize exposure. Here is a list of free PR websites:
PRLog
PR.com
1888PressRelease
Free-Press-Release.com
OpenPR
Free Newswire
You can also use free press release distribution software such as:
Press Release Jet
Click2News
Send2Press
To further drive engagement and reach, you can also take advantage of free marketing tools such as email campaigns and SEO optimization.
If you want to take the DIY approach, creating original content that adds value to your audience is a great idea. This could include eBooks, webinars, podcasts or instructional videos that educate viewers on industry topics or provide solutions to common problems. Additionally, you should aim to create content that is sharable and can be used for press outreach or guest blog posts on relevant websites which only requires an email pitch.
By utilizing cost-effective methods such as these, startups and small business owners can reap the many benefits of free PR without spending any money. So don’t be intimidated by the idea of generating PR on a tight budget; with careful planning and the right tools, you can make your voice heard and gain powerful exposure.