Global leader in Education Solutions achieved sustainable competitive advantage by targeting perennial demands

Goal

Recast the brand as a thought leader in the Data Science industry by repositioning and re-establishing it.

 

Background

A 10-year-old education solutions company was perplexed about what customers wanted and how to reclaim their reputation as a reputable brand in the era of online learning firms.

 

Solution

Developed the MQL to Lead Closure procedure to help teams close their open MLPs. We worked with business units to get insights into and methods for developing and implementing marketing and branding plans for new and existing products both internally and externally.

We worked with the Products Leadership team to develop public relations and communications, as well as a series of world-class neutral content materials focused on Job opportunities, Market Outlook, and Tools required by the Education company's learners community.

Outcome 

 

For the client, we gathered over 400 leads for individuals interested in signing up for the program. We also implemented a lead pooling system that now delivers more than 180 MQLs each month