Harnessing the power of perennial consumer needs in Brand Strategy to achieve marketing goals
Client is a worldwide leader in Education Solutions
Reposition and re-establish the brand as a thought leader in the Data Science domain
A 10 years old education solutions brand was hugely perplexed about what consumers need and how to re-establish themselves as a reputed brand in the age of e-learning companies.
Established the MQL to Lead Closure process
Collaborated with the business teams to uncover insights and strategies to develop and implement marketing and branding strategies for new and existing products, internally and externally
Worked with CEO and the Leadership team to design PR and communications
Created a series of world-class neutral content collateral focused on Job opportunities, Market Outlook and Tools needed by the learners community of the Education company.
Generated more than 400 leads in B2C segment for the business unit
Created a lead pool for the client that consistently delivers more than 180 MQLs/ month