Getting the messaging right to generate mindshare and revenue for the enterprise through client-driven multi-channel strategies and simple, yet effective communication
Client is a leader in Digital Transformation through APIs, solutions and services.
Created a go to market with re-positioned next-gen tech solutions in less than 90 days.
Marketing was not new to the organization and our client knew exactly what they wanted from us. However, being a pure technology services company with a strong hold on code but not so much focus on design was a challenge for the Organization.
We worked with the senior leadership and product teams to understand the solutions and offerings. Our team of experts was able to find one common thread - Integrations in the solutions offered by the client.
We managed a rich content/editorial calendar that attracts a qualified audience to owned properties in Automation, APIs and IoT
Collaborated with the business team to uncover insights and strategies to develop and implement marketing and branding strategies for new and existing products, internally and externally
Worked with the CEO and the Leadership team to design PR and communications
Delivered 10x new customer wins through design and implementation of a brand bot that reduced time to answer customer inquiries by 50%
Created a lead pool for the client that consistently delivers more than 15 MQLs/ month