The tendency of the digital economy is to concentrate on using technology to improve company performance, which implies either developing new revenue streams or re-modeling existing procedures. It aids in the planning of an organization's strategy by providing a framework for determining where it should go and how it should get there with technological resources. Many new possibilities for innovation have emerged from the digital revolution. For example, online booksellers offer a wide range of services that traditional brick-and-mortar shops don't, including buying books in bulk and delivering them directly to customers' homes. This includes adjustments in business models as new technologies enable pioneering businesses to provide services that were previously unavailable.

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