Even during the most trying circumstances, good design and clear information attracts the correct consumers.

Global leader in AI-Driven Solutions

Goal

Establish lead generation engine and supporting collateral to create use case packaging. Project duration was 6 months.  

Background

It's not easy to make an elephant dance and we certainly had a task in hand to do so. Our Client is a leader in systems integration and we were tasked to revamp, redesign and refine the legacy systems messaging and the content that is decades old. 

Solution 

We worked very closely with the product management teams and product owners. Revamped use case messaging. Identified influencer marketing channels and created a holistic SEO and online inbound marketing strategy with all possible content support.

• Managed the production calendar of marketing collateral for all stages of the funnel, from awareness through consideration to in-sale and expansion. The specific types of collateral we created include: landing pages, pop ups, infographics, white papers, e-books, fact sheets, videos, case studies, decks, email drip series and more.  

Outcome 

• Generated more than 80 opportunities for the business unit through tele-calling support

• Established connects with appropriate CIOs, VPs, Directors, Industry verticals for understanding customer IT landscape 

• Created a lead pool for the client that consistently delivers more than 10 MQLs/ month